About Front Desk Lab

With more than 15 years in the accommodation industry, I’ve worked across multiple operational roles, gaining hands-on experience at every stage of the guest journey.

From first enquiry to post-stay follow-up, I understand how each touchpoint connects to the next and how policies, procedures, and systems directly shape the guest experience, team efficiency, and ultimately, profitability.

That real-world perspective is what drives Front Desk Lab.

Over the years, I’ve worked extensively with Property Management Systems including Guest Centrix, RoomMaster, and RMS. I’m tech-minded, adaptable, and system-fluent, able to quickly understand and optimise the platform you operate.

But great technology alone doesn’t create results.

The real value comes from aligning your PMS, revenue strategy, direct booking experience, and operational workflows so they work together not in silos.

Front Desk Lab is supported by a trusted network of long-term industry specialists who can step in when projects require deeper expertise in:

• Human Resources
• Payroll systems
• Trust and Owner Accounting
• Broader operational advisory

This ensures that no matter the scale or complexity of your project, you have access to experienced professionals who understand accommodation inside and out.

The projects that truly drive our passion are the ones that create measurable uplift:

• PMS optimisation and system uplifts
• Direct booking strategy and online conversion improvement
• Revenue management setup and performance alignment
• Operational policy and SOP refinement

Because when systems are aligned, teams are confident, and strategy is clear, performance follows.

Front Desk Lab exists to help accommodation businesses run smarter, stronger, and more profitably — from the front desk up.